The bespoke taxi – complete with both live and online game play – is visiting Birmingham as part of a three-week journey picking up passengers in the country’s biggest cities. This is part of Grosvenor Casinos’ wider campaign, #playyourway which aims to celebrate the upcoming extraordinary summer of sport.
Passengers will have the choice of being taken to Grosvenor Casino Hill Street Birmingham, free of charge, or to be driven anywhere in Birmingham for an optional donation to Carers Trust – the company’s chosen charity. To request a ride in Grosvenor Casinos’ World’s Smallest Travelling Casino, consumers just need to tweet @grosvenorcasinos with #playyourway and say where they are and where they want to go!
Grosvenor Casinos’ World’s Smallest Travelling Casino includes a gaming table where the dealer will give quick free play lessons in Blackjack and online gaming using a tablet. It will also have TV screens showing sports events and a bar. In addition to Birmingham, the taxi will also visit London, Leeds, Manchester and Glasgow.
Jo Blundell, Sales & Marketing Director at Grosvenor Casinos commented: “We’re thrilled to announce the launch of what we believe to be the world’s smallest travelling casino and reward our loyal customer base with some complimentary rides, as well as welcome some new faces. If you see the Grosvenor Casinos taxi in Birmingham, please hail it down or you can tweet your journey request – it is truly a unique experience.”
The taxi campaign highlights its online Casino, Live Casino and Poker offering as well as aiming to drive people in venue to enjoy all Grosvenor Casinos has to offer from viewing live sports to state of the art gaming and dining out with friends.
For further information please contact Tom Ladds or Jo Kent at Publicasity on:
Tel: 020 3757 6826 / 020 3757 6811