Drive to attract tourists to enjoy  sizzling Summer in the City

Worcester City Council is ramping up its efforts in a bid to attract significantly more tourists to the city this summer.


A new dedicated website ( has launched and a comprehensive marketing and advertising campaign starts this week.  There will also be an extensive social media campaign via Facebook ( and Twitter #SummerinWorcester and @Summerinthewoo).

“Worcester comes alive in the summer – it’s the perfect place to relax and have a picnic, take a riverside walk or bike ride, and enjoy some of the huge variety of cultural and sporting events on offer,” says Victoria Carman, newly appointed Tourism and Marketing Officer for Worcester City Council.

“This year we are redoubling our efforts to introduce new visitors to Worcester from across the UK, and internationally.  Tourism has a very important role to play in the local economy, and boosting our offering can bring real benefits to the High Street as well as other local businesses.”

A huge variety of fun and exciting events are on offer in Worcester over the next few months, including:

Worcester Foodie Festival:  29, 30, 31 July:

Over 60 stalls offering delicious food and drink from local businesses.  There will also be cookery demonstrations and master class workshops by a variety of well-established chefs.

Dressed for Drama Costume Exhibition at Worcester Cathedral:  1 – 29 August

An exhibition of period costume from British television and film set in Worcester Cathedral’s stunning 12th Century Chapter House.

To pre-book tickets, call 01905 732900.

A date at Worcestershire County Cricket Club

Go and enjoy world class cricket!  There are a number of fixtures throughout July, August and September – go to for full details and to book online.

Outdoor Theatre:  The Importance of Being Earnest:  12 – 24 July

The Worcester Repertory Company presents Oscar Wilde’s much-loved masterpiece in The Commandery Gardens 

Enjoy the thrill of horse racing

Worcester Racecourse will host 12 fixtures between July and October – don’t miss out on all the action!

Worcester Festival:  13 – 29 August

Events, activities and fun for everyone!

Worcester Show:  Sunday 14 August

Gheluvelt Park.  A chance to show off your creative talents, and to enjoy a wide range of entertainment for the whole family.

Reggae band UB40 heads for Worcester: 10 September

Worcestershire County Cricket Club

Reggae legends UB40 will headline a 12-hour festival and will be joined by Lulu, the Lighthouse Family and a number of other star acts. Doors will open at 11am and the event will finish at midnight.

Tickets are now on sale at

Get set for the Worcester City 10K and Run-Bike-Run!

The ever-popular running event will be back for a third time on Sunday 18 September 2016.  The route takes in some of the best sights in the City, including the Worcester Cathedral, viaduct and the famous River Severn.

As well as the 10K and run-bike-run events for adults, there’s also a Young Athletes Run for 7 to 10 year olds (1 mile) and for 11 to 15 year olds (approximately 3km).  For full details, including how to enter and advice on training, go to

To find out more about what’s on offer in Worcester this summer, and to access a variety of city trails, go to 


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