A new dedicated website (www.summerinworcester.com) has launched and a comprehensive marketing and advertising campaign starts this week. There will also be an extensive social media campaign via Facebook (www.facebook.com/summerinthewoo) and Twitter #SummerinWorcester and @Summerinthewoo).
“Worcester comes alive in the summer – it’s the perfect place to relax and have a picnic, take a riverside walk or bike ride, and enjoy some of the huge variety of cultural and sporting events on offer,” says Victoria Carman, newly appointed Tourism and Marketing Officer for Worcester City Council.
“This year we are redoubling our efforts to introduce new visitors to Worcester from across the UK, and internationally. Tourism has a very important role to play in the local economy, and boosting our offering can bring real benefits to the High Street as well as other local businesses.”
A huge variety of fun and exciting events are on offer in Worcester over the next few months, including:
Worcester Foodie Festival: 29, 30, 31 July:
Over 60 stalls offering delicious food and drink from local businesses. There will also be cookery demonstrations and master class workshops by a variety of well-established chefs.
Dressed for Drama Costume Exhibition at Worcester Cathedral: 1 – 29 August
An exhibition of period costume from British television and film set in Worcester Cathedral’s stunning 12th Century Chapter House.
To pre-book tickets, call 01905 732900.
A date at Worcestershire County Cricket Club
Go and enjoy world class cricket! There are a number of fixtures throughout July, August and September – go to www.wccc.co.uk for full details and to book online.
Outdoor Theatre: The Importance of Being Earnest: 12 – 24 July
The Worcester Repertory Company presents Oscar Wilde’s much-loved masterpiece in The Commandery Gardens
Enjoy the thrill of horse racing
Worcester Racecourse will host 12 fixtures between July and October – don’t miss out on all the action!
Worcester Festival: 13 – 29 August
Events, activities and fun for everyone!
Worcester Show: Sunday 14 August
Gheluvelt Park. A chance to show off your creative talents, and to enjoy a wide range of entertainment for the whole family.
Reggae band UB40 heads for Worcester: 10 September
Worcestershire County Cricket Club
Reggae legends UB40 will headline a 12-hour festival and will be joined by Lulu, the Lighthouse Family and a number of other star acts. Doors will open at 11am and the event will finish at midnight.
Tickets are now on sale at wccc.co.uk
Get set for the Worcester City 10K and Run-Bike-Run!
The ever-popular running event will be back for a third time on Sunday 18 September 2016. The route takes in some of the best sights in the City, including the Worcester Cathedral, viaduct and the famous River Severn.
As well as the 10K and run-bike-run events for adults, there’s also a Young Athletes Run for 7 to 10 year olds (1 mile) and for 11 to 15 year olds (approximately 3km). For full details, including how to enter and advice on training, go to http://worcestercityrun.com/
To find out more about what’s on offer in Worcester this summer, and to access a variety of city trails, go to